ABOUT THE BOOK
From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold.
Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts.
By investing less than an hour a day for twenty-one days, you will:
1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and
2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up.
Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first―or your next―biggest idea.
From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold.
Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts.
By investing less than an hour a day for twenty-one days, you will:
1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and
2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up.
Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first―or your next―biggest idea.
BRYAN MATTIMORE
ABOUT THE AUTHOR
Bryan Mattimore is a Co-Founder and Chief Idea Guy at Growth Engine Innovation Agency.
Leader of over 200 Successful Innovation Projects and facilitator of over 1,000 brainstorming sessions and 500 focus groups leading to over $3 Billion in new products and services for one-third of the Fortune 100 companies.
Sessions include: (ABC) Re-inventing Good Morning America’s Second Hour (2010).
He has authored dozens of published articles and webinars, and three books on business creativity and innovation process: 21 Days to a Big Idea, Creating Breakthrough Business Concepts (Diversion Books, Fall 2015), Idea Stormers, How to Lead and Inspire Creative Breakthroughs (Wiley Jossey-Bass, 2012), and 99% Inspiration, A Real World Guide to Business Creativity (Amacom, 1993), selected as the American Management Association’s membership offering/book of the year.) A cum laude graduate of Dartmouth College, with a major in psychology, he is also the inventor of the creativity training game, Bright Ideas.
Website:
https://growth-engine.com/
Bryan Mattimore is a Co-Founder and Chief Idea Guy at Growth Engine Innovation Agency.
Leader of over 200 Successful Innovation Projects and facilitator of over 1,000 brainstorming sessions and 500 focus groups leading to over $3 Billion in new products and services for one-third of the Fortune 100 companies.
Sessions include: (ABC) Re-inventing Good Morning America’s Second Hour (2010).
He has authored dozens of published articles and webinars, and three books on business creativity and innovation process: 21 Days to a Big Idea, Creating Breakthrough Business Concepts (Diversion Books, Fall 2015), Idea Stormers, How to Lead and Inspire Creative Breakthroughs (Wiley Jossey-Bass, 2012), and 99% Inspiration, A Real World Guide to Business Creativity (Amacom, 1993), selected as the American Management Association’s membership offering/book of the year.) A cum laude graduate of Dartmouth College, with a major in psychology, he is also the inventor of the creativity training game, Bright Ideas.
Website:
https://growth-engine.com/