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The Sales Contrarian: Opening the Minds of Salespeople and Sales Leaders for the Greater Good by Steve Heroux
Category: Leadership Training, Business Sales, Audiobook
Praise "Like the contrarians who have come before him, author, speaker, and sales expert Steve Heroux has taken a stand to challenge traditional wisdom in a broken industry and shine a very bright light into what have been very dark corners." -Gair Maxwell, author, Big Little Legends |
ABOUT THE BOOK
Napoleon wasn’t short, George Washington never had wooden teeth, bats can see, and Columbus didn’t “discover” America. Just because something is repeated, documented, or widely accepted doesn’t make it true. Similarly, outdated sales training and ineffective leadership have tainted the sales profession, fostering global mistrust and widespread resentment. I’m on a mission to expose these issues and help people realize there’s a more effective way to approach sales today. Blaming salespeople for poor performance is easy, but the problem lies in how they’ve been set up to fail.
Salespeople are often held responsible for underperformance when, in reality, the system around them is broken. How can they excel when onboarding is rushed, sales processes are nonexistent, role-playing is rare, training is stuck in the past, leadership is lacking, and expectations are detached from reality? The real issue? Companies are still force-feeding salespeople with one-size-fits-all sales techniques and tactics that are no longer relevant. Some of the sales methodologies still being taught today were created before we landed on the moon!
This book aims to bridge the gap between sales managers and their salespeople, and it provides a fresh perspective on how sales managers and salespeople think, act, and interact. My goal is to provide actionable advice, and practical insights for both groups, empowering them to collaborate more effectively in today’s fast-changing sales landscape—leaving behind the outdated practices of the past.
Napoleon wasn’t short, George Washington never had wooden teeth, bats can see, and Columbus didn’t “discover” America. Just because something is repeated, documented, or widely accepted doesn’t make it true. Similarly, outdated sales training and ineffective leadership have tainted the sales profession, fostering global mistrust and widespread resentment. I’m on a mission to expose these issues and help people realize there’s a more effective way to approach sales today. Blaming salespeople for poor performance is easy, but the problem lies in how they’ve been set up to fail.
Salespeople are often held responsible for underperformance when, in reality, the system around them is broken. How can they excel when onboarding is rushed, sales processes are nonexistent, role-playing is rare, training is stuck in the past, leadership is lacking, and expectations are detached from reality? The real issue? Companies are still force-feeding salespeople with one-size-fits-all sales techniques and tactics that are no longer relevant. Some of the sales methodologies still being taught today were created before we landed on the moon!
This book aims to bridge the gap between sales managers and their salespeople, and it provides a fresh perspective on how sales managers and salespeople think, act, and interact. My goal is to provide actionable advice, and practical insights for both groups, empowering them to collaborate more effectively in today’s fast-changing sales landscape—leaving behind the outdated practices of the past.
STEVE HEROUX
ABOUT THE AUTHOR
Steve Heroux, founder of The Sales Collective, is a trailblazer in sales and sales leadership and is proudly earning the title of The Sales Contrarian (also the name of his Amazon Best Selling book). At an early age, Steve had debilitating anxiety at the mere thought of standing in front of the class and giving a book report. But thanks to the accidental discovery of his first sales job at eighteen years old, selling Cutco knives, he became the number one Cutco rep in the United States in his senior year of college. After seven years of performing at a high level in sales and sales leadership roles with Cutco, he decided he wanted a new challenge and entered the insurance field. He then went on to have an extensively successful career at AFLAC, where he became the #1 agent in a field of 60,000 agents. Not only did he succeed as a salesperson, but his growth as a sales leader came shortly thereafter.
A rising star on the speaking circuit, he inspires organizations to break free from antiquated methods, fostering innovation and individuality in sales development. Steve’s vision is transforming the sales profession, guiding leaders and teams toward a future defined by innovation, authenticity, and lasting success. Beyond his impressive resume, Steve is a captivating storyteller and a gifted communicator. Steve’s vision is transforming the sales profession, guiding leaders and teams toward a future defined by innovation, authenticity, and lasting success.
Website:
https://thesalescontrarian.com/
Steve Heroux, founder of The Sales Collective, is a trailblazer in sales and sales leadership and is proudly earning the title of The Sales Contrarian (also the name of his Amazon Best Selling book). At an early age, Steve had debilitating anxiety at the mere thought of standing in front of the class and giving a book report. But thanks to the accidental discovery of his first sales job at eighteen years old, selling Cutco knives, he became the number one Cutco rep in the United States in his senior year of college. After seven years of performing at a high level in sales and sales leadership roles with Cutco, he decided he wanted a new challenge and entered the insurance field. He then went on to have an extensively successful career at AFLAC, where he became the #1 agent in a field of 60,000 agents. Not only did he succeed as a salesperson, but his growth as a sales leader came shortly thereafter.
A rising star on the speaking circuit, he inspires organizations to break free from antiquated methods, fostering innovation and individuality in sales development. Steve’s vision is transforming the sales profession, guiding leaders and teams toward a future defined by innovation, authenticity, and lasting success. Beyond his impressive resume, Steve is a captivating storyteller and a gifted communicator. Steve’s vision is transforming the sales profession, guiding leaders and teams toward a future defined by innovation, authenticity, and lasting success.
Website:
https://thesalescontrarian.com/
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